General Info

We Provide Meaningful Points of Difference for Your Business Needs.

AAA Innovations is a leading supplier of promotional products to the Advertising Specialty Industry. Founded in 1909, AAA began as a manufacturer of umbrellas. Even from the beginning we were leaders! AAA was the first company to replace steel ribs in a golf umbrella with fiberglass to be less conductive. AAA invented the “double cover” where a second layer of fabric is added underneath to enhance the design. Only AAA umbrellas will tell you when it’s going to rain! Our patented RainAlertz app offers branded mobile advertising every time there is a 60% chance of rain!

Along the way AAA  acquired Satchels NY, a fashion inspired bag company which was originally founded in 1922. In addition to our full range of designer inspired bags, we custom cut and sew the industry’s most durable canvas boat bags and classic woven ribbon duffels.

Finally, AAA has added the industry’s most comprehensive line of outdoor recreational products including, chairs, coolers, tents, grills and games.

We are a growing family.

AAA Innovations started out as a small family business.

In 1993, we had thirteen total employees. Today, with close to 100 employees, we have offices throughout the US and in China.

We believe in a horizontal management system. Our employees are trained and empowered to make smart, fast decisions.

We believe in the rule of reasonability. If it makes sense for our clients… let’s do it!

We encourage collaboration. We solicit ideas from everyone.

When you have great people.. listen to them, thank them and reward them.

Finally, our team understands that our clients are like family as well.

We’ll do whatever is necessary to help our clients succeed.

Our formula for success:

  1. Huge inventory- 100,000 square feet of merchandise in Norwood, NJ.

  2. Ship Quickly- We offer 24 hour service including 4 color process printing on many of our products.

  3. Social compliance- Our factory has always passed all social compliance, environmental and safety audits.

  4. Product safety- We are constantly testing our products for product safety and Prop 65 compliance.

  5. Exciting, unique, fun product- Nothing me too here!

  6. Do whatever it takes to get it done!

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked, all other cookies will be removed.

This website requires javascript. Please enable it or visit to find a modern browser.