About AAA

Challenging Conventional Notions. We Are AAA Innovations.

As a leading supplier of promotional products to the Advertising Specialty Industry, creativity is in our DNA. It’s how we see the world and business. 

We Are AAA Innovations.

Founded in 1909, AAA began as a manufacturer of umbrellas. We challenged traditional ideas by being the first company to replace steel ribs in a golf umbrella with fiberglass so that it is less conductive. We also invented the “double cover,” a second layer of fabric added underneath to enhance the traditional umbrella design. And only AAA umbrellas will tell you when it’s going to rain thanks to our patented RainAlertz app, which offers branded mobile advertising every time there is a 60% chance of rain.

To continue to provide better solutions that capture the imaginations of consumers, AAA acquired Satchels NY, a fashion-inspired bag company, which allows us to offer a full range of designer-inspired bags. We custom cut and sew the industry’s most durable canvas boat bags and classic woven ribbon duffels.

But we didn’t stop there. AAA has added the industry’s most comprehensive line of outdoor recreational products including chairs, coolers, tents, grills, and games.

From 1909 and beyond, we continue to create meaningful points of difference for products and services. Our goal is to offer unique, exclusive, technologically superior products that your clients agree have greater value. Our passion is to make sure your experience with AAA is the best it can be, every time. At AAA, we hope to leave both you and your customers saying, “What a great idea!” Let’s innovate together.

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